Case Study The Salad Bar Marketing Essay

Case Study The Salad Bar Marketing Essay The salad bar financial model will be based on the business concept of â€Å"managing for the best, and planning for the worst†. The projections of the first year will anticipate for a sales volume below average, salad cost above average, and seat turn below average. This will help us ensure adequate financial planning to cater for a ramp-up period that is reasonable, success of the business, and ensure that the business is not under-capitalized (McKeever 2008). Our financial plan is based on the assumptions that there will be a slow-growth economy that will be recovering from an economic decline. It also assumes that the business will experience a modest growth in the future. The Salad Bar business intends to increase profit margins per day. The businesses aims at reducing the variable operation cost as well as achieve a double growth rate annually. The Salad Bar marketing strategy will be aimed at developing visibility among the members of the community. This strategy will be achieved through a targeted advertising campaign. There will be advertisements placed in various newsletters. It’s hoped that the advertisements will yield a reasonable amount of product enquiries since they are beleaguered toward the target population that uses Salad Bar products/services (Young 2007). The Salad Bar Marketing Objectives Salad Bar aims at reducing market costs as a sales percentage. The business intends to maintain steady and positive growth every month. In addition, Salad Bar plans to experience new customers increase and consequently have them as long-term customers. Marketing Strategy The Salad Bar marketing strategy will be aimed at developing visibility among the members of the community. This strategy will be achieved through a targeted advertising campaign. There will be advertisements placed in various newsletters. It’s hoped that the advertisements will yield a reasonable amount of product enquiries since they are beleaguered toward the tar get population that uses Salad Bar products/services (Abrams & Kleiner 2003). Target marketing The Salad Bar’s target population includes the middle class clients and the upper-class clients. The middle-class population has minimal disposable income. It recognizes that its expensive to get salad from a salad bar but its prepared to incur expenses though they will attempt to minimize them. On the other hand, the upper-class clients are characterized by high income level and it’s willing to have salad from a bar. This strategy will require a different menu for the two groups since the upper-class salad menu will be cost prohibitive for the middle class population (McKeever 2008). Positioning The Salad Bar will position itself as a high quality, innovative salad business. The members of the society will recognize the high quality and unique service/product offerings of The Salad Bar. The Salad Bar competitive edge will be founded in  its customer inventive and customer approach to members of the society. The Salad Bar customer attention will make it different from other salad bars that have a lot of demand. The disadvantage of having a high demand is that the business experiences a decreased pressure to accommodate extra clients. When The Salad Bar will start having plenty of customers, we will modify our business plan in order to handle them effectively McKeever (2008). The Salad Bar will approach the market as if there is considerable competition between the different product providers. We aim at making customer satisfaction our priority, and through this, local clients will come to be pleased about the attention given to their need and establish long-term relationships with The Salad Bar. The main objective is to position The Salad Bar as the premier Salad business within the area, authorizing a market share majority in four years. The marketing strategy will aim first at creating customer awareness concerning its products, build up a customer base, and focus on building customer referrals and loyalty (Young 2007)

Islamic Fundamentalists Essay Example | Topics and Well Written Essays - 1500 words

Islamic Fundamentalists - Essay Example From a NATO perspective, the Cold War has given way to the War on Terror (Baylis & Smith 2005). Today, developed countries fear terrorist attacks from Islamic fundamentalists, while many in the Middle East fear amoral, mindless consumerism and even bellicose, forcible takeovers spawned from developed countries. A phenomenon emerged from Afghanistan appeared on the world stage in the mid 1990s introducing yet another new term (like fatwa a few decades back) to world journalism: Taliban (Brenda and James 2004, pg. 1). The word itself comes from talib, or student in Arabic, but in the West it took on the connotation of an extremist, fundamentalist, violent transnational terrorist group of young Muslim fanatics. They were initially a response against the local criminals in Afghanistan after the extraction of Soviet troops and the conquest of American-and-Pakistani-supported mujahedeens over the Soviet-supported Afghani administration in Kabul in 1992 (Ahmad 2006). It was formed by a small number of Islamic priests who belonged to Pakhtuns, the dominant ethnic group both of Southern Afghanistan and Northern Pakistan. Based in Kandahar in South-Western Afghanistan, the Taliban increased critical support from Pakistan's influential intelligences, whose incentive was in part to stabilize the trucking routes to Central Asia. With that assistance, the Taliban transformed some early Robin Hood-like actions in opposition to the warlords into a messianic goal to transform all Afghanistan in line with a particularly fundamentalist Islamic vision. The Taliban were a major force in Afghan politics. There were neither tribal chiefs nor members of the royal families who once held sway. Mostly belonging to one ethnic group, male and young, narrowly minded trained in Pakistan's religious seminaries and burning with a desire to impose southern towns of Afghanistan before capturing Kabul in the late 1990s and established a harsh and uneasy control over most of the countries (Brenda and James 2004). As they were predominantly Pukhtun in their ethnic background and they tended to target non-Pukhtuns the latter remained rebellious especially in Northern areas. The official orders of the Taliban against women - they should be covered in public, immediately return to their homes and leave their jobs - and the total banning of television convinced the world that here was a primitive form of Islamic fundamentalism which the Iranian variety appear benign (Brenda and James 2004, pg. 134). It sent shivers down the spine of the rich elite in neighbouring Pakistan in case the Taliban germs spread south (pg. 135). By the late 1990s although the killings continued Afghanistan had an uneasy truce punctuated by acts of violence and anarchy. But a civil society and government structure were still far from forming. Relations with outsiders remained prickly. There was a constant friction with United Nations agencies as the Taliban, with little idea of modern statehood, interfered with their running until many packed up and left Kabul in exasperation (pg. 138). The moment that the Twin Towers in New York fell, Islam and terrorism became inextricably linked. As an example, there was the sensationalized reporting of the aid worker John McClintock, a convert to Islam, as the 'Tartan

Human resource management and performance in health care organisation- Essay

Human resource management and performance in health care organisation- the NHS - Essay Example There is a range of approaches to managing the healthcare workforce for high(er) performance. In the UK, two streams of activity are evident: the first focuses on making the NHS a ‘good employer’ thereby recruiting and retaining ‘good staff’, which could be called human resource (HR) management; the second approach concerns rethinking how to provide ‘high quality services’ as ‘efficiently’ as possible, which could be called ‘different ways of working’. Such approaches are often referred to as ‘modernisation’ (see Bach 2002). However, Seifert and Sibley’s argument that ‘modernisation’ is not a neutral step forward but a highly coloured version of progress rooted in market-style efficiency’ (2005: 226) indicates the contentious nature of such terminology. ‘Different ways of working’ is an attempt to avoid value judgements on the process and outcome of the different ways of working for employees, employers and service users. Given that the UK NHS is the third largest employer in the world, employing 1.3 million staff in 2004, it provides a useful case study to illustrate the processes, outcomes and questions raised by both streams of work. The paper begins by outlining characteristics of the healthcare workforce in the UK and the challenges raised for managers. Against this background, the paper reviews the rationales put forward for HR management and different ways of working, providing recent UK examples of both types of initiatives. We use the Changing Workforce Programme as an example to provide an illustration of some issues which should be of particular concern to managers endeavouring to get the best from their healthcare workforce. Healthcare organisations are characteristically made up of a large proportion (around 50%) of professionally qualified staff providing frontline services to recipients of healthcare. This type of organisational arrangement has been called a ‘professional